Amazon · Reviewed by Tutorial e Informação · Published 2026-06-18
Based on a review by Tutorial e Informação (accessed 2026-06-18).
Based on this review alone: buy it if you care about enhanced conversational capabilities allowing continuous dialogue — just accept not compatible with all older echo devices (e.g., 1st gen echo dot, 1st gen echo show).
The reviewer concludes that Alexa+ is 'sensacional' and has significantly evolved, no longer being 'burrinha' (dumb) like previous versions. They are highly impressed with its ability to maintain continuous conversations and understand complex contexts.
This video by Tutorial e Informação details the activation process for Alexa+ in Brazil, showcasing its new features and discussing device compatibility. The reviewer demonstrates Alexa+'s enhanced conversational abilities, its capacity to manage tasks like shopping lists, and provides information on which existing Echo and Fire TV devices will receive the update.
Alexa Plus represents a significant upgrade to Amazon's virtual assistant, making it much more capable and responsive than previous iterations. The update allows for continuous conversations, understanding context without needing to repeat its name, and can perform complex tasks like managing shopping carts or providing detailed information from the internet. However, not all older Echo devices are compatible, and access often requires an Amazon Prime subscription or a separate monthly fee. If you own a compatible Amazon Echo device and desire a more intelligent and conversational assistant, this update is highly recommended. If you have an older, incompatible device, you will need to upgrade your hardware to experience the new features.
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hands_on_demopositivet=00:00–00:19
The reviewer demonstrates Alexa+ managing a shopping cart, showing its new functionality to review, modify, and finalize purchases via voice command.
hands_on_demopositivet=00:36–00:59
Alexa+ provides comprehensive tips for improving sleep, demonstrating its enhanced ability to understand nuanced questions and offer contextual advice.
hands_on_demopositivet=00:59–01:17
The reviewer asks Alexa+ to set a reminder for 10 PM to end activities and go to bed, which Alexa+ successfully sets, showcasing its ability to act on conversational context.
reviewer_claimpositivet=01:17–01:29
The reviewer states that with Alexa+, you can maintain a continuous conversation without repeating 'Alexa' once the blue light appears, a significant improvement over previous versions.
hands_on_demopositivet=02:45–03:22
The reviewer demonstrates activating Alexa+ by directly saying 'Alexa, ativar Alexa Plus' to their device, explaining that manual activation is required.
reviewer_claimneutralt=03:32–04:08
The reviewer explains that after initial activation, users need to add family members and synchronize personal accounts (e.g., Gmail, Hotmail) to fully enable Alexa+'s features.
reviewer_claimneutralt=04:24–05:00
The reviewer points out that Amazon's website might give the impression that purchasing a new device is necessary for Alexa+, and that older devices won't work, which he clarifies is not always the case.
specification_claimneutralt=05:00–05:40
Based on Amazon's site, the reviewer lists new compatible devices including Echo Show 8, Echo Show 11, Echo Dot Max, Fire TV Stick HD (latest gen), and Echo Studio.
specification_claimnegativet=05:40–06:33
The reviewer, citing Amazon's site, lists several older devices that will not receive Alexa+, such as Echo Dot 1st gen, Echo 1st gen, Echo Plus, Echo Show 1st/2nd gen, Echo Spot 1st gen, and Fire TV Stick HD 1st gen.
hands_on_demopositivet=06:33–06:50
The reviewer shows Alexa+ successfully updated and functioning on their 'Ecodot de terceira geração' (3rd generation Echo Dot), demonstrating compatibility with this older model.
hands_on_demopositivet=06:50–07:05
The reviewer confirms and demonstrates that Alexa+ also updated and works on their Ecopop device, further showcasing compatibility with a range of current devices.
hands_on_demopositivet=07:44–08:24
Alexa+ accurately responds to a query about the number of smart devices in the reviewer's home and lists categories like TVs, smart lights, and sensors, highlighting its integration with smart home ecosystems.
hands_on_demopositivet=08:24–09:12
Alexa+ successfully identifies a nearby restaurant serving parmegiana with a 5.0 rating, providing its address, distance, and operating hours, demonstrating its advanced search capabilities.
reviewer_claimpositivet=07:05–07:30
The reviewer explicitly states that an Amazon Prime subscription is a requirement to gain early access to Alexa+.
reviewer_claimneutralt=07:30–07:44
The reviewer mentions that after the test period, access to Alexa+ will cost R$99.90 for non-Prime members and includes 2TB of storage on Amazon Photos.
To activate Alexa+ on your compatible device, you need to verbally command your Alexa by saying "Alexa, ativar Alexa Plus." After this initial voice command, the device will guide you through subsequent setup steps, which include adding family members and syncing your personal accounts (like Gmail or Hotmail) to enable all of Alexa+'s new functionalities.
Alexa+ is compatible with newer Amazon devices such as the Echo Show 8, Echo Show 11, Echo Dot Max, Fire TV Stick HD (latest generation), and Echo Studio. The reviewer also personally demonstrated its functionality on an Echo Dot 3rd generation and an Ecopop. However, older devices like the Echo Dot 1st generation, Echo 1st generation, Echo Plus, Echo Show 1st/2nd generation, Echo Spot 1st generation, and Fire TV Stick HD 1st generation are not compatible and will not receive the update.
Yes, to gain early access to Alexa+, you must be an Amazon Prime subscriber. If you are not a Prime member, or once the early access test period concludes, Alexa+ will be available for a fee of R$99.90. This paid subscription also includes 2 terabytes of storage for photos and videos on Amazon Photos.
Alexa+ introduces significantly improved conversational abilities, enabling continuous dialogue without requiring the user to repeat "Alexa" for follow-up questions when the blue light is active. It can manage complex tasks such as voice-controlled shopping cart management, provide detailed and contextual advice (e.g., sleep tips), set reminders based on natural conversation, and perform advanced local searches like finding specific restaurants with high ratings. The reviewer explicitly notes that Alexa+ is no longer "burrinha" (dumb) compared to previous versions.
Yes, Alexa+ is now official and being progressively made available in Brazil. The Amazon website confirms its rollout, and the reviewer demonstrates its activation and usage on their devices located in Brazil, confirming its local availability.
75/100 source quality
The video introduces Alexa+ in Brazil, highlighting its new conversational AI capabilities, such as managing shopping carts and offering detailed advice. The reviewer explains how to activate Alexa+ manually, as it doesn't always update automatically. A significant portion of the video covers device compatibility, clarifying that many recent Echo and Fire TV models are supported, even some older ones, while 1st and 2nd generation devices are largely excluded. Finally, the reviewer details the subscription requirements, noting that Amazon Prime is needed for early access, with a separate R$99.90 cost for non-Prime members after the test period, which includes 2TB of Amazon Photos storage.
Full transcript is not redistributed here to respect the original creator’s rights.
This page converts Tutorial e Informação's review of the Amazon Alexa Plus into structured evidence — timestamped claims, pros & cons, and buyer questions. It is not the original review and does not replace watching or reading the full source.
Brand relationship disclosed as: affiliate