e.l.f. · Reviewed by brittnee alexus hair · Published 2026-07-10
Based on a review by brittnee alexus hair (accessed 2026-07-10).
Based on this review alone: worth considering for each product is under $10, but never thirsty shampoo made fine hair feel dirty and was too strong a cleanser is a real trade-off.
The reviewer concluded that the e.l.f. haircare line is a "nice hair care line" as a whole, but emphasized that hair products are "not one size fits all." She disagreed with the "all hair types" claim for many products, finding them too heavy for her fine hair. However, she stated that if consumers understand this and choose products suitable for their specific hair type, particularly thicker or curlier hair, the line is "great."
This review provides an honest assessment of the new e.l.f. haircare line, testing six products including shampoo, conditioner, and various styling aids. The reviewer, Brittnee Alexus, tests the products on her fine hair and also includes footage of their performance on curly, frizzy hair. She evaluates each product's effectiveness, scent, texture, and compares them to popular, higher-priced "dupes."
The e.l.f. Haircare Line is a solid budget-friendly option for those with thicker, coarser hair types, though it falls short for fine hair. While the Never Thirsty shampoo and conditioner were too heavy and left fine hair feeling dirty and greasy the next day, the Gloss Mode drops effectively reduced frizz and added shine as a finishing product. The Humidity Hero performed better than its high-end dupe for fine, wavy hair, weighing it down less. If you have thick, curly, or frizzy hair and are looking for affordable dupes, this line offers several excellent solutions. If you have fine or thin hair, many products will likely be too heavy and might not suit your needs.
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specification_claimneutralt=0:09–0:10
The reviewer states that each product in the e.l.f. haircare line is priced under $10.
reviewer_claimneutralt=0:12–0:19
The reviewer notes it's "very obvious" that e.l.f. is duping popular and often expensive hair lines, consistent with their brand strategy for skincare and makeup.
hands_on_demoneutralt=0:36–0:49
The reviewer tested the products on her own very fine hair for about a week and a half. She also shows footage of the products used on someone with very curly, frizzy hair to provide dual perspectives.
hands_on_demopositivet=1:26–1:30
The reviewer demonstrates that the Never Thirsty Shampoo suds up well and provides slip, performing "all the shampoo things really well" with no problem lathering.
reviewer_claimneutralt=1:36–1:46
The shampoo has a very strong, artificial, "cotton candy-ish" kind of smell, which the reviewer personally dislikes.
reviewer_claimnegativet=1:49–1:53
For the reviewer's fine hair type, the Never Thirsty Shampoo made her hair feel "very dirty," leading her to state she would never repurchase it.
hands_on_demomixedt=1:58–2:10
When used on very curly, thick hair, the shampoo and conditioner initially looked beautiful on the first day. However, the hair became "very greasy" on the second day, which was unusual for that hair type.
hands_on_demomixedt=2:25–2:34
The reviewer found the Never Thirsty Conditioner to be "extremely heavy" for her fine hair. However, she noted that she actually liked it for thicker hair types.
specification_claimneutralt=3:30–3:39
The Humidity Hero is identified as a dupe for Wow Dream Coat. Both products have similar ingredients, are geared towards fighting humidity and frizz, and are heat-activated.
comparisonpositivet=3:57–4:01
For the reviewer's fine hair type, the e.l.f. Humidity Hero actually worked better than the Wow Dream Coat, weighing her hair down less.
comparisonpositivet=4:05–4:08
For someone with thick, curly hair, the e.l.f. Humidity Hero was "noticeably different" and worked "a lot better" compared to its dupe counterpart.
specification_claimneutralt=4:31–4:34
The Gloss Mode Drops are identified as a dupe for Olaplex No. 7. However, the reviewer explicitly states that it does not possess the bond-building technology found in Olaplex due to patent restrictions.
reviewer_claimpositivet=5:47–5:55
The e.l.f. oil reduces frizz, adds shine, makes hair more manageable, and functions well as a finishing product. It also provides heat protection up to 450 degrees, similar to Olaplex No. 7.
hands_on_demomixedt=7:00–7:06
The 3-in-1 Wonder Styling Cream was too heavy for the reviewer's fine hair, but she liked it a lot for thick hair. She also found it worked well for removing frizz from her hair extensions.
hands_on_demomixedt=7:46–7:59
The Styling Cream Wand is lightweight and good for small flyaways without weighing hair down. However, it didn't work well for a sleek slick-back bun, and too much product makes hair greasy. Cheaper alternatives are available for similar results.
The reviewer highlights that every product in the new e.l.f. haircare collection is available for under $10, making the entire line very affordable.
Despite its ability to lather well and provide slip, the reviewer experienced that the Never Thirsty Shampoo left her fine hair feeling dirty and she would not repurchase it. For thick, curly hair, it initially looked good but led to greasiness the next day.
The reviewer found the Never Thirsty Conditioner to be "extremely heavy" for her fine hair, which she typically avoids using conditioner on. However, she noted that it could be a suitable option for individuals with thicker hair types.
The Humidity Hero spray, a dupe for Wow Dream Coat, is effective at fighting humidity and frizz, and is heat-activated. The reviewer found it worked "a lot better" for thick, curly hair and surprisingly weighed down her fine hair less than the original Dream Coat.
The Gloss Mode Drops, a dupe for Olaplex No. 7, effectively reduce frizz, add shine, and make hair more manageable, functioning well as a finishing product. It also offers heat protection up to 450 degrees. However, it does not contain the bond-building technology present in Olaplex due to patent restrictions.
While marketed for all hair types, the 3-in-1 Wonder Styling Cream was too heavy for the reviewer's fine hair. However, she found it to be very effective and liked it for thicker hair, and also noted its ability to smooth frizz on hair extensions.
The Styling Cream Wand is lightweight and effectively targets small flyaways without weighing down the hair. However, it's not ideal for achieving a sleek slick-back bun, and applying too much product can make hair appear greasy. The reviewer suggests using cheaper alternatives like edge control or a toothbrush with gel for similar or better results.
100/100 source quality
The reviewer, Brittnee Alexus, provides an honest review of the new e.l.f. haircare line, noting that all products are under $10 and many are dupes of popular brands. She tested the products on her fine hair for a week and a half, supplementing with footage of results on thick, curly hair. While she found some products too heavy for her fine hair, she noted several performed well on thicker or curlier hair types. The review covers the shampoo, conditioner, Humidity Hero spray, Gloss Mode drops, 3-in-1 Wonder Styling Cream, and Styling Cream Wand, evaluating their effectiveness, scent, and suitability for different hair textures.
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This page converts brittnee alexus hair's review of the e.l.f. e.l.f. Haircare Line into structured evidence — timestamped claims, pros & cons, and buyer questions. It is not the original review and does not replace watching or reading the full source.