It Cosmetics · Reviewed by Mallory Brooke · Published 2026-03-21
Based on a review by Mallory Brooke (accessed 2026-03-21).
Based on this review alone: buy it if you care about feels like skincare on the skin, not heavy — just accept shade matching can be tricky, may require mixing two shades for a perfect match.
The reviewer enthusiastically concludes that the It Cosmetics Do-It-All Sheer Tint Face Balm is 'one of my new favorite in constant rotation coverage products.' She highly recommends it for mature skin, dry skin, or anyone seeking light to light-medium coverage, praising its feel, longevity, and skincare benefits.
This review features a hands-on application and wear test of the It Cosmetics Do-It-All Sheer Tint Face Balm. The reviewer tests the product's coverage, feel, blurring capabilities, and longevity over two separate wear tests, including an initial night out and a second day of activities. She also compares it to the Jones Road What The Foundation.
The It Cosmetics Do-It-All Sheer Tint Face Balm stands out as a new favorite coverage product, especially for those with mature or dry skin seeking a lightweight option. It feels like applying a cooling serum, not heavy makeup, and maintained a non-greasy, comfortable wear throughout the day without breaking up. While it did pick up on areas of extreme dryness around the nose, the balm did not enhance dry appearances or create white freckling on already dry skin. If you prioritize a coverage product that feels like skincare and want a lighter alternative to options like Jones Road What The Foundation, this balm is a strong recommendation.
reviewer_claimstrong
reviewer_claimmoderate
reviewer_claimstrong
reviewer_claimstrong
reviewer_claimstrong
reviewer_claimmoderate
reviewer_claimstrong
reviewer_claimstrong
reviewer_claimlimited
comparison_claimmoderate
hands_on_demopositivet=01:13–01:17
Upon initial application to one side of her face, the reviewer observed that the product immediately neutralized her redness. She applied it with the It Cosmetics Airbrush Blurring Foundation Brush.
reviewer_claimpositivet=01:54–01:57
The reviewer noted that the product provided 'quite a bit of coverage' even with minimal product on the brush. Later, she described the coverage as 'light to medium light medium, not full medium'.
reviewer_claimneutralt=02:18–02:22
The reviewer found herself in between the two shades she received, 110 Fair Neutral and 210 Light Neutral, describing one as 'a little dark a little yellow'. She later found a perfect match by mixing the two shades.
reviewer_claimpositivet=02:50–02:55
The product felt really good on the skin, like applying a serum, and did not feel heavy.
reviewer_claimpositivet=03:32–03:51
After 15 minutes, the reviewer observed that the product was 'settling really well' and did a 'pretty good job' blurring her forehead.
reviewer_claimnegativet=03:43–04:00
The reviewer noted that the product picked up on visible dry texturized spots on her forehead and underneath her nose, which was expected due to her extremely dry skin.
visual_inspectionneutralt=04:16–04:19
The reviewer liked the finish of the product, describing it as 'very dewy'.
reviewer_claimpositivet=06:50–06:57
After wearing the product, the reviewer stated it did not break her out and never felt heavy on her face, reinforcing its skincare-like quality.
reviewer_claimpositivet=07:49–07:53
The reviewer appreciated that the product 'looks like skin' and 'doesn't look like product is sitting on top of my skin'.
reviewer_claimpositivet=08:55–09:00
After three hours, the product felt comfortable, not tight, and notably not greasy, which she mentioned can be a problem with similar products.
reviewer_claimpositivet=10:35–10:41
After wearing the product all day through various activities, including carrying groceries, the reviewer concluded, 'the performance is there' and it lasted all day.
reviewer_claimpositivet=09:50–10:15
The reviewer, identifying as a 'mature skin girly', highly recommended the product for mature skin, dry skin, or anyone wanting light to light-medium coverage, stating it didn't feel heavy or break up.
comparisonneutralt=11:27–11:47
The reviewer noted the It Cosmetics balm reminds her of the Jones Road What The Foundation, but it's 'a little bit lighter' and feels 'more like a cooling serum'.
reviewer_claimpositivet=12:00–12:09
A unique positive aspect highlighted was that, unlike most coverage products, the reviewer didn't feel the usual end-of-day urge to immediately take it off.
The reviewer found that the It Cosmetics Do-It-All Sheer Tint Face Balm offers light to medium coverage, specifically describing it as 'light to medium light medium, not full medium.' It successfully neutralized redness on her face during application, making it suitable for those looking to even out their skin tone without a heavy feel.
Yes, the reviewer, who identifies as having mature skin, strongly recommends this product for both mature and dry skin types. She praised its 'skincare-like' feel, stating it didn't feel heavy or break up on her face, even with existing dryness. While it did pick up on extremely dry patches, she attributed this to her skin's condition rather than a product flaw, suggesting it's well-suited for these skin concerns.
Despite not having explicit long-wear claims, the reviewer observed that the It Cosmetics Do-It-All Sheer Tint Face Balm lasted 'all day' during a second, more active wear test. She noted its performance was consistently good, and her face did not feel heavy or like her makeup was breaking up throughout the day.
The reviewer consistently praised the comfortable feel of the tint balm, describing it as feeling 'like I'm just kind of applying a serum' and 'really good on the skin.' She explicitly stated that it didn't feel heavy, tight, or greasy throughout the day, which she noted can be a common issue with similar products. A notable positive was not feeling the typical end-of-day urge to remove it.
The reviewer was impressed with how natural the tint balm looked, stating explicitly that 'it looks like skin' and 'doesn't look like product is sitting on top of my skin.' She also noted that it did a pretty good job blurring her forehead after 15 minutes, contributing to a seamless, natural finish.
The reviewer noted that the It Cosmetics Do-It-All Sheer Tint Face Balm reminded her of the Jones Road What The Foundation (WTF). However, she found the It Cosmetics product to be 'a little bit lighter' in feel and coverage, describing it as feeling 'more like a cooling serum' when applied. This suggests it could be a good alternative for those who found the Jones Road WTF too heavy.
60/100 source quality
In this review, the It Cosmetics Do-It-All Sheer Tint Face Balm is put to the test for its claims of 92% skincare, 24-hour moisturizing, and blurring effects. The reviewer applies the tint balm, noting its initial coverage for redness and its serum-like feel. She performs a wear test over an evening, then a second wear test during a day out, observing how it settles on dry areas and its overall longevity. The video also includes a comparison to the Jones Road What The Foundation, highlighting similarities and differences in texture and coverage.
Full transcript is not redistributed here to respect the original creator’s rights.
This page converts Mallory Brooke's review of the It Cosmetics Do-It-All Sheer Tint Face Balm into structured evidence — timestamped claims, pros & cons, and buyer questions. It is not the original review and does not replace watching or reading the full source.
Brand relationship disclosed as: affiliate