Kiss Me · Reviewed by Tina Yong · Published 2026-05-22
Based on a review by Tina Yong (accessed 2026-05-22).
Based on this review alone: buy it if you care about world's most stubborn waterproof mascara (holds curl) — just accept extremely hard to remove without a specific heavy-duty remover.
The reviewer highly recommends most products, stating the Heroine Make Mascara and its remover, the Hada Labo Lotion, and the Kate Lip Monster are "take my money" worthy. She had a mixed experience with the Canmake Cream Cheek (due to color choice) and the Fino Hair Mask (due to packaging), rating the latter as "mid."
The video reviews and ranks several viral Japanese beauty products, including mascara, mascara remover, hyaluronic acid lotion, lipstick, cream blush, highlighter, and a hair mask. The reviewer tests each product's performance and shares her experience, highlighting pros and cons.
This mascara is a strong contender for those seeking bulletproof curl and length, rivaling even the reviewer's long-time favorite. It rapidly builds up lashes with its large wand and 5-mm fibers, giving a dramatic "bam" effect that holds curl in humidity. However, its extreme waterproof nature makes it incredibly difficult to remove without a specialized dissolver, risking lash damage if not properly addressed. If you have straight, short, hard-to-curl lashes and need marathon-proof hold, this mascara is an excellent choice. If you prioritize easy removal or a more natural, crisp lash look, you might find it too stubborn or dramatic.
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reviewer_claimmixedt=00:30–01:05
The Heroine Make Mascara is described as "the world's most stubborn waterproof mascara" and "lash cement," making it difficult to remove but also providing incredible, long-lasting curl hold "no matter the weather, if it's hot, humid."
hands_on_demopositivet=00:39–00:46
The reviewer demonstrates the mascara's effectiveness, showing a visible difference in lash length and volume after application, stating she doesn't think she needs lash extensions.
comparisonmixedt=01:13–01:25
The reviewer compares the Heroine Make mascara's larger brush to her preferred Clio mascara, noting the Heroine Make brush is harder for precise detailing, but the product's "bulletproof" nature makes it superior for extreme durability.
hands_on_demopositivet=01:29–01:45
The reviewer states the Speedy Mascara Remover melts away stubborn waterproof mascara in 30 seconds without rubbing and can even remove false lash glue, calling it a "godsend."
specification_claimneutralt=02:00–02:15
The reviewer states the Hada Labo Gokujyun Premium Lotion contains "eight types of hyaluronic acid" and is free of "fragrance, no colorants," indicating a clean formulation.
reviewer_claimpositivet=02:02–02:12
The reviewer recounts personal experience, stating the lotion kept her skin plump and hydrated "all day," even in cold New Zealand weather, preventing dryness, cracking, and peeling.
reviewer_claimpositivet=02:26–02:35
Despite its thick viscosity, the reviewer notes the lotion "gets absorbed fairly quickly into the skin" and provides deep hydration with just one layer, unlike thinner toners.
reviewer_claimneutralt=02:51–03:00
The lipstick applies like a balm, stains like a tint, and forms a glossy film upon application. The reviewer notes that while the film rubs off, the color pigment itself remains.
hands_on_demonegativet=03:04–03:09
The reviewer explicitly states the lipstick is "not transfer-proof," evidenced by a photo of a lipstick mark on her daughter's face after kissing her before school.
reviewer_claimnegativet=03:09–03:12
The reviewer finds that once the glossy film vanishes throughout the day, her lips "feel dry," necessitating reapplication of the lipstick or another balm.
reviewer_claimneutralt=03:36–03:42
The cream cheek has a "squishy jelly-like texture" that feels like a cream but sets like a powder. It can be applied flexibly, either before or after setting foundation.
reviewer_claimnegativet=03:44–03:57
The reviewer personally found the "Pearl Type" finish unflattering as a solo blush because its glowy, highlighty effect emphasized her pores and skin texture.
reviewer_claimmixedt=04:30–04:49
The highlighter gives a "wet look" without chunky glitter, with the reviewer stating "the payoff is real" and it's very intense, making it easy to apply too much.
visual_inspectionnegativet=04:50–04:54
The reviewer criticizes the highlighter's packaging as "flimsy," feeling like "Lila's toy makeup," despite acknowledging its affordability.
hands_on_demomixedt=05:17–05:39
After air-drying, the reviewer's hair was "softer," "smoother," "less frizzy on the ends," and "a little bit shiny." However, she found the jar packaging inconvenient for use in the shower, requiring her to "dig fingers in it" and risking water contamination.
The reviewer describes the mascara as "the world's most stubborn waterproof mascara" and "lash cement," confirming its extreme water resistance and durability. It effectively holds a curl "no matter the weather, if it's hot, humid," and forms a "hairspray"-like bond to keep lashes in shape all day without panda eyes or crunchiness.
The mascara is so stubborn it's like "lash cement," and the reviewer warns against trying to remove it with warm water and cleanser. She highly recommends their dedicated "Speedy Remover," which acts as a "mascara dissolver" that melts the product away in about 30 seconds without rubbing.
The reviewer calls it a "super affordable hyaluronic acid lotion" with eight types of hyaluronic acid. She states it's perfect for "dehydrated" and "thirsty" skin, and personally found it kept her skin hydrated, preventing dryness, cracking, and peeling even in cold New Zealand weather. It's also suitable for "every skin type."
The lipstick applies like a balm and stains like a tint, with the pigment staying "fairly well" throughout the day. However, the glossy film rubs off, and it is "not transfer-proof" (proven by a mark on her child's face). When the gloss fades, the reviewer's lips can feel dry, requiring reapplication or another balm. It generally feels better than traditional matte lipsticks but won't fix very flaky lips.
The blush has a squishy, jelly-like texture that sets like a powder and can be applied before or after setting foundation. The "Pearl Type" gives a glowy, highlighty effect, which the reviewer found unflattering as a solo blush because it highlighted her pores and texture. It has an "okay" color payoff, less intense than Western blushes, making it good for a natural, everyday look, or for layering over a matte blush to add a pinky sheen.
The mask is marketed as the "number one hair mask in Japan" for porous, dry, bleached, or damaged hair. The reviewer found it made her air-dried hair "definitely softer," "smoother," "less frizzy on the ends," and "a little bit shiny." However, she found the jar packaging inconvenient, requiring her to "dig fingers in it" and risking water getting into the formula in the shower, suggesting it's more beneficial for long, damaged hair than her own short, less damaged hair.
100/100 source quality
Tina Yong reviews viral Japanese beauty products, explicitly stating the content is not sponsored. She tests the Heroine Make Long and Curl Mascara, noting its stubborn waterproof nature but excellent lengthening and curl hold, and praises its dedicated Speedy Mascara Remover as a "godsend." The Hada Labo Gokujyun Premium Lotion is highly recommended for deep hydration, especially for dry skin, containing eight types of hyaluronic acid. The Kate Lip Monster provides balm-like application with tint-like pigment and long wear but is not transfer-proof. The Canmake Cream Cheek Pearl Type received a lower rating due to the reviewer's color choice and preference for matte blushes, while the Canmake Munyutto Highlighter delivers an intense "wet look." The Fino Premium Touch Hair Mask leaves hair softer and smoother but its jar packaging was inconvenient for the reviewer.
Full transcript is not redistributed here to respect the original creator’s rights.
This page converts Tina Yong's review of the Kiss Me Heroine Make Long and Curl Mascara into structured evidence — timestamped claims, pros & cons, and buyer questions. It is not the original review and does not replace watching or reading the full source.
Brand relationship disclosed as: affiliate