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Beauty Ambitions's L'Oréal Paris Collagen Lifter Volumizing Shampoo Review

L'Oréal Paris · Reviewed by Beauty Ambitions · Published 2026-08-21

Rating 1/5Source quality 85/100Evidence 14Claims 7Q&A 5Pros 3Cons 5Independent creator

Based on a review by Beauty Ambitions (accessed 2026-08-21).

What they actually found

  • Loved — Has a lovely fruity fragrance
  • Annoyed by — Does not provide volume for thin, flat hair as claimed

Based on this review alone: skip it — does not provide volume for thin, flat hair as claimed, unless has a lovely fruity fragrance is your only priority.

This source's evidence 🎬

Source verdict

The reviewer concludes that she does not recommend the L'Oréal Paris Collagen Lifter Volumizing Shampoo, especially for those with thin, flat hair seeking volume. She states that the shampoo consistently made her hair dry, frizzy, and tangled, and failed to deliver on its 72-hour volumizing claim, instead providing frizz.

About this source

The reviewer provides a detailed look at the L'Oréal Paris Collagen Lifter Volumizing Shampoo. She focuses on its claims to add volume to thin, flat hair and shares her experience after using the product multiple times, assessing its cleansing abilities, fragrance, and overall effect on hair texture, dryness, and frizz.

Review notes

The L'Oréal Paris Collagen Lifter Volumizing Shampoo is a significant disappointment, as it utterly fails to deliver on its primary claim of providing volume for thin, flat hair. Despite multiple uses with and without oiling or a hair mask, the shampoo consistently left the reviewer's hair extremely dry, frizzy, and prone to flyaways, even affecting her husband's and daughter's hair negatively. The claimed 72-hour volume was non-existent, replaced instead by significant frizz and tangles, making hair difficult to comb. If you are specifically looking for volume for fine, flat hair, this product is not recommended and you should look for alternatives that might include styling tools like blow dryers or volumizing sprays.

What the reviewer liked

  • Has a lovely fruity fragrance
  • Effectively removes oil and dirt, even with heavy oiling
  • Lathers very well

What the reviewer criticised

  • Does not provide volume for thin, flat hair as claimed
  • Leaves hair very dry and frizzy
  • Causes significant flyaways
  • Makes hair tangled and difficult to comb
  • Does not deliver 72-hour volume

Structured claims

The L'Oréal Paris Collagen Lifter Volumizing Shampoo claims to provide 72 hours of volume, making thin, flat hair visibly fuller and thicker.

specification_claimstrong

The shampoo consistently makes hair dry, frizzy, and causes excessive flyaways, even after using hair masks or oiling.

reviewer_claimstrong

The shampoo leaves hair very tangled and difficult to comb through when wet, and tangles persist even after drying.

reviewer_claimstrong

The shampoo lathers well and effectively removes oil and dirt from the hair, even heavily oiled hair.

reviewer_claimmoderate

The shampoo has a very nice, pleasant fruity fragrance.

reviewer_claimmoderate

The product is sold in a 200 ml bottle and costs 219 Indian Rupees.

specification_claimstrong

The shampoo is white in color with a consistency that is neither too runny nor too thick.

reviewer_claimmoderate

Evidence items

Product Claims on Bottle

specification_claimneutralt=1:50–2:10

The reviewer displays the bottle, which states the shampoo includes 'Collagen Peptides' and promises '72 hours volume' and 'visibly fuller hair' for 'thin, flat hair.'

Product Quantity and Price

specification_claimneutralt=2:19–2:27

The reviewer states the bottle contains 200 ml of product and costs 219 Indian Rupees, noting it was purchased at full price due to being newly launched.

Shampoo Consistency and Appearance

visual_inspectionneutralt=2:37–2:49

The reviewer shows the shampoo, describing its consistency as white in color, neither too runny nor too thick, similar to other L'Oréal shampoos.

Lathering and Cleansing Effectiveness

reviewer_claimpositivet=2:50–3:14

The reviewer claims the shampoo lathers very well, creates good foam, and effectively removes all oil and dirt from her long hair, even after heavy oiling, using only a coin-sized amount.

Fragrance Description

reviewer_claimpositivet=3:18–3:24

The reviewer describes the shampoo as having a 'very nice fruity fragrance' that she personally liked.

First Use: Hair Dryness and Flyaways

reviewer_claimnegativet=4:30–4:59

After the first wash without oil, mask, or conditioner, the shampoo made her hair 'quite dry' and caused 'a lot of flyaways' in the crown area, requiring serum for smoothness.

Second Use: Dryness and Frizz with Hair Mask

reviewer_claimnegativet=5:40–6:10

When used with a hair mask, her hair lengths felt smooth, but the crown area remained 'very dry, frizzy' with many flyaways, again requiring a significant amount of serum.

Third Use: Dryness and Frizz after Oiling

reviewer_claimnegativet=6:20–7:00

Even after thoroughly oiling her hair, the shampoo made her hair dry, frizzy, and caused 'too many flyaways,' particularly damaging the ends.

Wet Hair Condition: Dry, Frizzy, Tangled

hands_on_demonegativet=7:15–7:59

Immediately after washing, while her hair is wet, the reviewer shows it is 'quite dry and frizzy' and 'very tangled,' demonstrating that a comb struggles to pass through.

Dry Hair Condition: No Volume observed

visual_inspectionnegativet=8:26–8:49

After air-drying her hair, the reviewer shows her crown area, concluding that no volume is visible, and her hair remains 'straight and flat' as it normally is.

Dry Hair Condition: Super Dry Ends and Tangles

visual_inspectionnegativet=8:52–9:17

The reviewer demonstrates that her hair ends are 'super dry' even after oiling, and tangles are difficult to remove from the dry hair.

Family Members' Experience with Dryness and Frizz

reviewer_claimnegativet=9:20–9:36

The reviewer states that her husband and daughter also used the shampoo, and it made their hair dry and frizzy, even her daughter's heavy, voluminous hair.

Shampoo Provides Frizz Instead of Volume

reviewer_claimnegativet=9:40–9:46

Directly contradicting the 72-hour volume claim, the reviewer states the shampoo 'gives frizz for sure' instead of volume.

Volume in Shorts vs. Reality of Styling

expert_opinionneutralt=9:50–10:25

The reviewer opines that the high volume seen in other creators' short videos is likely due to hair layers or blow-drying, not the shampoo alone, suggesting that only volumizing sprays can provide such results without styling.

Quick answers

  • Does L'Oréal Paris Collagen Lifter Volumizing Shampoo provide volume for thin, flat hair? The reviewer explicitly states that the shampoo does not provide the promised 72 hours of volume to thin, flat hair.
  • Does L'Oréal Paris Collagen Lifter Volumizing Shampoo make hair dry or frizzy? Across multiple uses, the reviewer experienced significant dryness and frizz with this shampoo.
  • Is the L'Oréal Paris Collagen Lifter Volumizing Shampoo good for tangled hair? The reviewer demonstrated that after washing with this shampoo, her wet hair was heavily tangled and a comb struggled to pass through.
  • What is the fragrance of the L'Oréal Paris Collagen Lifter Volumizing Shampoo? The reviewer describes the shampoo as having a 'very nice fruity fragrance' that she found personally appealing.

Buyer questions answered

Does L'Oréal Paris Collagen Lifter Volumizing Shampoo provide volume for thin, flat hair?

The reviewer explicitly states that the shampoo does not provide the promised 72 hours of volume to thin, flat hair. After multiple uses, including observations on her own hair and her daughter's, she found it consistently failed to add volume, instead causing significant frizz and flyaways, making hair appear flat as usual.

Does L'Oréal Paris Collagen Lifter Volumizing Shampoo make hair dry or frizzy?

Across multiple uses, the reviewer experienced significant dryness and frizz with this shampoo. Even when used with a hair mask or after heavy oiling, her hair, including the crown area and ends, became dry, frizzy, and prone to flyaways. Her husband and daughter also experienced similar drying effects.

Is the L'Oréal Paris Collagen Lifter Volumizing Shampoo good for tangled hair?

The reviewer demonstrated that after washing with this shampoo, her wet hair was heavily tangled and a comb struggled to pass through. She also noted that tangles persisted in her dry hair, making it unmanageable.

What is the fragrance of the L'Oréal Paris Collagen Lifter Volumizing Shampoo?

The reviewer describes the shampoo as having a 'very nice fruity fragrance' that she found personally appealing.

How much does L'Oréal Paris Collagen Lifter Volumizing Shampoo cost and what is its size?

The reviewer purchased a 200 ml bottle of the shampoo for 219 Indian Rupees. She noted that it was a newly launched product, so no discounts were available at the time of her purchase.

Specs mentioned in this review

Product Claims on Bottle
The reviewer displays the bottle, which states the shampoo includes 'Collagen Peptides' and promises '72 hours volume' and 'visibly fuller hair' for 'thin, flat hair
Product Quantity and Price
The reviewer states the bottle contains 200 ml of product and costs 219 Indian Rupees, noting it was purchased at full price due to being newly launched

Not covered in depth by this source

  • Not covered: Ride Feel
  • Not covered: Durability
  • Not covered: Stability
  • Not covered: Traction
  • Not covered: Breathability

Why this source is included

85/100 source quality

  • ✓ Independent of the brand
  • ✓ Hands-on demonstration
  • ✓ Specific testing or measurements
  • ✓ Clear sponsorship / relationship disclosure

Transcript summary

In this review, the L'Oréal Paris Collagen Lifter Volumizing Shampoo is tested for its claim to provide 72 hours of volume to thin, flat hair. The reviewer, who has fine and flat hair, purchased it after seeing positive reviews, despite previous L'Oréal shampoos drying her hair. After using it 6-7 times, she found it consistently made her hair dry, frizzy, and tangled, even when used with a hair mask or after oiling. She observed no volume enhancement, only increased frizz and flyaways, leading her to recommend against its purchase for volumizing purposes.

Full transcript is not redistributed here to respect the original creator’s rights.

Deep dive 🤓

About this page

This page converts Beauty Ambitions's review of the L'Oréal Paris L'Oréal Paris Collagen Lifter Volumizing Shampoo into structured evidence — timestamped claims, pros & cons, and buyer questions. It is not the original review and does not replace watching or reading the full source.

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