No Brand · Reviewed by Maicon Costa | Vale a Pena? · Published 2026-03-13
Based on a review by Maicon Costa | Vale a Pena? (accessed 2026-03-13).
Based on this review alone: buy it if you care about looks nearly identical to the original amazon echo dot — just accept not an intelligent device; does not respond to voice commands.
The reviewer concludes that the Alex speaker, despite not being a smart device like the original Alexa, is worth the R$85 investment. He highly recommends it for its sound quality and value, stating he would buy it again.
Maicon Costa reviews the "Alex" speaker, a Shopee imitation of the Amazon Echo Dot. He conducts an unboxing, visually compares it to the original, tests its basic functions like Bluetooth, FM radio, and sound quality, and clarifies its non-smart capabilities.
The Alex imitation speaker from Shopee is a worthwhile purchase, offering significant value for its low price. Visually, it is nearly indistinguishable from the original Amazon Echo Dot in dim lighting, and its sound quality is surprisingly good, reaching high volumes comparable to the original. However, it completely lacks smart assistant functionality, failing to respond to any voice commands, and comes without a manual. If you are primarily looking for an affordable, portable Bluetooth speaker with a familiar design, this device is a great option. If you require a smart home assistant with voice control and AI capabilities, you should look for the genuine Amazon Echo Dot instead.
comparison_claimmoderate
reviewer_claimstrong
reviewer_claimlimited
comparison_claimmoderate
comparison_claimmoderate
reviewer_claimmoderate
reviewer_claimstrong
reviewer_claimstrong
reviewer_claimlimited
visual_inspectionneutralt=00:00–00:10
The reviewer compares the Alex speaker visually to the original Amazon Echo Dot, stating that in the dark, it's hard to tell which one is the original due to their strong resemblance.
reviewer_claimneutralt=00:43–00:48
The Alex speaker is a Bluetooth sound box with FM radio, a USB input for pen drives, and a USB connection.
reviewer_claimmixedt=00:52–00:59
The speaker has an internal battery with a claimed duration of up to 15 hours, though the reviewer notes other YouTube reviews indicate a maximum of 10 hours.
hands_on_demoneutralt=01:00–01:07
The unboxing shows the product arrived in a plastic bag with just a cable, no instruction manual, indicating a very basic packaging.
comparisonneutralt=01:29–01:39
The Echo Dot has only a P2 and power input, while the Alex speaker has a USB input and a charging port.
reviewer_claimpositivet=01:40–01:44
The Alex speaker features a grille ('redinha') of excellent quality and promises a very loud sound, which the reviewer intends to test.
hands_on_demonegativet=02:00–02:16
The reviewer demonstrates that the Alex speaker does not respond to voice commands like 'Alex, que dia que é hoje,' confirming it is not a smart device.
hands_on_demopositivet=02:22–02:40
The original Alexa responds to commands, stating the date and weather, demonstrating its capabilities as an intelligent device.
hands_on_demoneutralt=03:19–03:27
The reviewer shows the button for FM radio and mentions that a USB pen drive can be connected to play MP3 music.
measurement_testpositivet=03:32–03:47
Testing at maximum volume, the reviewer praises the good sound quality and high volume of the Alex speaker, noting it is very similar to the original Alexa, suggesting it might use the same speaker component.
hands_on_demopositivet=03:47–03:55
The reviewer demonstrates that the speaker can be turned on and off simply by pressing a single button.
reviewer_claimpositivet=04:09–04:25
The reviewer concludes that the Alex speaker from Shopee was worth the investment, stating he liked it, it was worth every penny, and he would buy another one.
The reviewer clearly demonstrates that the "Alex" speaker does not function as a smart assistant; it does not respond when prompted with "Alex, que dia que é hoje?". It is a standard Bluetooth speaker, unlike the original Amazon Alexa which is shown to respond to queries and provide information.
Upon testing at maximum volume, the reviewer found the sound quality to be good and the volume quite high. He even suggests it might have the same internal speaker as the original Alexa due to their similar audio performance.
The reviewer states that the Alex speaker is primarily a Bluetooth speaker. He also demonstrates its FM radio function and mentions that it has a USB input, allowing users to play MP3 files directly from a pen drive.
Despite its limitations as a non-smart device, the reviewer's final verdict is that the Alex speaker "valeu a pena ter investido" (was worth investing in). He states he would buy it again, praising its value for money, especially given its low price compared to the original Echo Dot.
The reviewer notes a strong visual resemblance between the Alex speaker and the original Amazon Echo Dot, stating that in low light, it's hard to tell them apart.
85/100 source quality
This video provides an unboxing and review of the "Alex" speaker, an inexpensive imitation of the Amazon Echo Dot found on Shopee. The reviewer, Maicon Costa, visually compares the Alex to the original Echo Dot, noting their striking resemblance. He demonstrates that while it functions as a Bluetooth speaker with FM radio and USB input, it lacks the smart assistant features of the real Alexa. Despite this, he praises its sound quality and volume, deeming it a worthwhile purchase for its price.
Full transcript is not redistributed here to respect the original creator’s rights.
This page converts Maicon Costa | Vale a Pena?'s review of the No Brand Alex into structured evidence — timestamped claims, pros & cons, and buyer questions. It is not the original review and does not replace watching or reading the full source.
Brand relationship disclosed as: affiliate